We see many businesses that have spent a great deal of money preparing good looking Information Memorandum that fail to raise the capital being sought.
For a successful capital raise you need an Information Memorandum that is more than just attractively presented – you need to have real substance. You need to evidence or substantiate your claims.
Your investment materials need to be aligned to what investors want to hear. The description of your business needs to be congruent with where the business needs to be. You also need compelling business plans with the right content and level of detail, rather than being aspirational and unrealistic.